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Videos

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/what-do-women-think--12386


Videos

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023
Authors: Celine Llanta, Marie Bruder
Company: British Broadcasting Corporation (BBC)
October 5, 2023
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Citation

Llanta and Bruder (2023a, October 05). One size doesn't fit all. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all-12224


Videos

Domestic dudes

This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Dutta, S. (2016a, June 15). Domestic dudes. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/domestic-dudes


Videos

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Layhour Sao, Rebecca L. Norris
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Sao and Norris (2016a, June 15). Leveraging and empowering Cambodia's other half. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/leveraging-and-empowering-cambodia-s-other-half