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Research papers

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Olaf Hofmann, Christian Stamov Ronagel
Company: SKOPOS
February 3, 2002
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Citation

Hofmann and Ronagel (2002a, February 03). That's where ads are at . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/that-s-where-ads-are-at-