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Research papers

Porsche research rally

The amount of user-generated content (UgC) in social media is rising constantly. More and more consumers exchange their product and brand experiences using social media platforms. For this reason an in-depth analysis of content in social media seems...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Martin Einhorn, Michael Löffler, Olaf Hofmann
Companies: SKOPOS, Porsche AG
November 6, 2012
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Citation

Einhorn, Löffler and Hofmann (2012a, November 06). Porsche research rally. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/porsche-research-rally


Research papers

Intercultural consumer research

The presentation summarises problems of intercultural marketing research in terms of the emic - etic distinction well known in cross-cultural research.Examples show the importance to start cross-cultural marketing research from the native consumer's...

Catalogue: Consumer Insights 2005
Authors: Markus Paul, Olaf Hofmann
Company: SKOPOS
November 15, 2005
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Citation

Paul and Hofmann (2005a, November 15). Intercultural consumer research. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/intercultural-consumer-research


Research papers

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003
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Citation

Noyce, Menti and Hofmann (2003a, January 26). Txt msg surveys . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/txt-msg-surveys-


Research papers

That's where ads are at

An implicit assessment strategy is outlined as a new method for the assessment of advertising and branding effects. It significantly extends currently available methods by allowing quick, easy, and unbiased access to people's unconsciously held...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Olaf Hofmann, Christian Stamov Ronagel
Company: SKOPOS
February 3, 2002
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Citation

Hofmann and Ronagel (2002a, February 03). That's where ads are at . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/that-s-where-ads-are-at-