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Research papers

Global market research in the Internet age

The rapid pace of globalization is placing extreme demands on market researchers. Enabling technologies exist to permit market researchers to deliver breakthrough capabilities in terms of understanding customers and consumers while delivering...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Raymond C. Petit, Robert W. Monster
February 3, 2002
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Citation

Petit and Monster (2002a, February 03). Global market research in the Internet age . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/global-market-research-in-the-internet-age-