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Research papers

Continuous usability testing for the new Audi website

Website usability is an increasingly important area of expertise for the Internet economy. Making websites easy to use raises acceptance among users and creates higher rewards for e-commerce sites. This presentation is an introduction into the field...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Grit Schönfeld, Tim Bosenick
February 3, 2002
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Citation

Schönfeld and Bosenick (2002a, February 03). Continuous usability testing for the new Audi website . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/continuous-usability-testing-for-the-new-audi-website-


Research papers

Strategy, development, and effects of www.heightmatters.com

This presentation describes the process of developing www.heightmatters.com, a patient community for parents of children suffering from growth hormone deficiency. The presentation focuses on the research, the development, the launch, and the...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Per Helbo, Anja Thrane
February 3, 2002
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Citation

Helbo and Thrane (2002a, February 03). Strategy, development, and effects of www.heightmatters.com . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/strategy-development-and-effects-of-www-heightmatters-com-


Research papers

Do u no wuzzup?

This paper argues that there is an emerging counter-culture brought about by new technology, embraced by young people, and excluding those that are older but who need to communicate with them. To help bridge the gap, the presentation looks at the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Barbie Clarke
February 3, 2002
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Citation

Clarke, B. (2002a, February 03). Do u no wuzzup?. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/do-u-no-wuzzup-


Research papers

If it ain't broke, fix it anyway

This paper examines the increasing use of usability studies to aid the development of new media products and services - predominantly websites - and looks at whether the growing distinction of usability as a discipline in itself is counter-productive...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Ian Horritt, Joseph Brown
Company: DVL Smith Ltd
February 3, 2002
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Citation

Horritt and Brown (2002a, February 03). If it ain't broke, fix it anyway . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/if-it-ain-t-broke-fix-it-anyway-


Research papers

A cup of tea, a sofa and a remote control

The proportion of households in Europe with access to interactive services through television is growing rapidly and is expected to outstrip Internet penetration by 2005. This presentation examines the potential use of interactive television as a...

Catalogue: ESOMAR Net Effects 5 2002
Author: David Walker
February 3, 2002
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Citation

Walker, D. (2002a, February 03). A cup of tea, a sofa and a remote control . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/a-cup-of-tea-a-sofa-and-a-remote-control-


Research papers

The integration power of the intelligent banner advertising network and survey research

Web surveys are no longer inexpensive today, particularly due to the complicated recruitment process and increased need for incentives. Over time the techniques for selecting Internet users for a Web survey - telephone recruiting, online panels,...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Vasja Vehovar, Bojan Korenini, Zenel Batagelj
February 3, 2002
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Citation

Vehovar, Korenini and Batagelj (2002a, February 03). The integration power of the intelligent banner advertising network and survey research. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-integration-power-of-the-intelligent-banner-advertising-network-and-survey-research


Research papers

Semiotics and Internet communications

This paper examines the potential of social and behavioural sciences, and semiotics, in particular, to contribute to the further study and development of optimal Internet communications. Several case studies of...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Catherine Bitoun, Christiane Legris-Desportes
February 3, 2002
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Citation

Bitoun and Legris-Desportes (2002a, February 03). Semiotics and Internet communications. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/semiotics-and-internet-communications


Research papers

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Ray Poynter
Company: The Future Place
February 3, 2002
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Citation

Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-future-is-already-with-us-


Research papers

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Steve Jones, Scott Crawford, Chris Rowen
February 3, 2002
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Citation

Jones, Crawford and Rowen (2002a, February 03). The local/global decision in Internet research. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-local-global-decision-in-internet-research