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Research papers

Is there such a thing as 'early adopters fatigue'?

Consumers must continue to adopt new technologies in order for the promise of 'convergence' to be realized and to continue driving the engines of the world's major economies. This presentation uses the 'Diffusion of Innovations' model to explore the...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Leyla Namiranian, Renee Hopkins
Company: Decision Analyst, Inc.
February 3, 2002