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Webinars

Insights from the Users & Buyers Global Study 2021

The 2021 Users and Buyers Global Study recognizes the fundamentally important role that brand-owners play in determining the shape and structure of our profession. This is the first in what we hope will become an annual monitor study. This research...

Catalogue: Webinars 2021
Authors: Kajoli Tankha, Ray Poynter, Stephen Kraus
Companies: The Future Place, Microsoft
August 26, 2021
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Citation

Tankha, Poynter and Kraus (2021a, August 26). Insights from the Users & Buyers Global Study 2021. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/insights-from-the-users-buyers-global-study-2021


Research papers

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
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Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text


Videos

Deconstructing what machine learning does when processing text

Learn how to use machine learning text analytics, from scratch, for free, using open-source R.

Catalogue: Fusion 2019
Author: Ray Poynter
Company: The Future Place
November 10, 2019
×

Citation

Poynter, R. (2019a, November 10). Deconstructing what machine learning does when processing text. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/deconstructing-what-machine-learning-does-when-processing-text-10844


Research papers

Integrating qualitative research and futurism

This paper shows how the techniques of the futurist can be used to add value and insight to the marketing research process. The paper illustrates how approaches such as 'the report in the future' and 'Scenario Spinning' can be utilized in the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Author: Ray Poynter
Company: The Future Place
November 10, 2002
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Citation

Poynter, R. (2002a, November 10). Integrating qualitative research and futurism. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/integrating-qualitative-research-and-futurism


Research papers

The future is already with us

This paper adopts its title from William Gibson's quote and provides an analysis of what lies just beyond the horizon. The presentation shifts the focus away from the tactical issues (for example, how best to integrate the Internet today) towards the...

Catalogue: ESOMAR Net Effects 5 2002
Author: Ray Poynter
Company: The Future Place
February 3, 2002
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Citation

Poynter, R. (2002a, February 03). The future is already with us . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/the-future-is-already-with-us-