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Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018

Research papers

Bias: Three fingers pointing back!

This paper is a call to action to think about bias in a different way - by going back to basics. It is an outline about how to develop greater empathy from the beginning of a project to the end. Far from a touchy-feely or soft” ...

Catalogue: Global Qualitative 2017: Back to the future
Author: Katja E. Cahoon
November 10, 2017

Research papers

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future
Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden
Company: MARE
October 30, 2017

Research papers

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Pavel Escobedo, Antonio Flores, Beatriz Mello, Fernando Roca, Lina Roncanci, Lissette Valdes-Brito, Jo McIlvenna
June 15, 2015

Videos

21st century woman

Only 23% of women across Latin America actively agree there are enough women on TV they can relate to. That's a shocking statistic and a stark demonstration of the need for research that explores and explains how women really feel about their lives...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Beatriz Mello, Pavel Escobedo
June 15, 2015

Research papers

Psychographic analysis of the Mexican (Spanish)

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992

Research papers

Psychographic analysis of the Mexican

The research had two main objectives: Get to know the typologies of the Mexican on one hand, and relate them with coffee consumption. 2688 interviews were taken house by house within 27 cities of the Mexican Republic. The main results obtained were...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Abraham Nadelsticher, Fausto Rivero
Company: Nestlé
September 1, 1992

Research papers

Countries as brands

It could be argued that the most significant development in recent years has been the growth of world trade. The benefits which have accrued to those countries who have participated actively in the phenomenal rise of world trade may also be seen to...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: John Fanning
September 1, 1990

Research papers

Cultural lag at Sweden's workplaces

In the early decades of this century it was not uncommon for someone to be worn out by 50 after a lifetime of hard labor. The notion that the age of 50 is a marker separating the productive from the less productive worker lingers on in many quarters...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Greta Frankel
Company: KANTAR TNS Malaysia
June 15, 1989