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Yankelovich, D. (1966a, June 01). Planning advertising strategy . ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy-
de Groot, G. (1966a, June 01). Measuring differing tasks in competitive advertising. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/measuring-differing-tasks-in-competitive-advertising
Hoyes, P. A. (1966a, June 01). Pre-testing advertisements at early stages of campaign development. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/pre-testing-advertisements-at-early-stages-of-campaign-development
Miller, R. E. (1966a, June 01). The gold cup. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-gold-cup
Joannis, H. (1966a, June 01). The relationship between research and the creative process. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-relationship-between-research-and-the-creative-process
Andriessens, J. E. (1966a, June 01). Continuous advertising research as a decision making instrument. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/continuous-advertising-research-as-a-decision-making-instrument
Smulian, P. L. (1966a, June 01). Mathematical models and creative advertising. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/mathematical-models-and-creative-advertising
Stork, J. J. (1966a, June 01). The opportunities and limitations of creative research. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/the-opportunities-and-limitations-of-creative-research
Dunkley, J. C. (1966a, June 01). Market research in the development of advertising for new products. ANA - ESOMAR. Retrieved April 25, 2024, from
https://ana.esomar.org/documents/market-research-in-the-development-of-advertising-for-new-products