Resources Library by ANA

Insight mining with positive psychology

Positive affect has been shown to increase creativity and problem-solving (Isen et al, 1987) and interventions developed from positive psychology, the scientific study of well-being, have been shown to increase engagement, verbal fluidity and...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Stacy Graiko, Andrew Soren

Company: KANTAR TNS Malaysia

June 15, 2013

Lessons from Don Quixote

Three experienced international qualitative practitioners (two from Germany and one from the UK) across two research agencies draw inspiration from a classic Spanish novel to put forward a transformation agenda. A new and more collaborative model for...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Andrew Vincent, Dörte Töllner, Dieter Müller-Veeh

Company: Point-Blank International GmbH

June 15, 2013

How cool brands stay hot in CEE

Joeri Van den Bergh, Author of How Cool Brands Stay Hot. Branding to Generation Y (bestselling book on youth marketing together with MTV's global VP Mattias Behrer, translated in Russian, Polish & Czech) and Managing Partner, InSites Consulting,...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Author: Joeri Van den Bergh

June 15, 2012

Facing the Internet landscape changes

The recent dynamic developments in technology have led to a shift in online media consumption and consumer behaviour patterns. It is clear that markets need measurement that can provide data on internet-users’ behaviours with different types of...

Catalogue: CEE Research Forum 2014: East Connection

Author: Lauris Lietavietis

June 15, 2013

The Award ceremony

Presentation of the ESOMAR awards from Dan Foreman, ESOMAR President and Finn Raben, ESOMAR Director General.The Congress Awards are divided in three categories:-Best Case History-Best Methodological Paper-Best Paper Overall (The Fernanda Monti...

Catalogue: Congress 2013: Think Big

Authors: Finn Raben, Dan Foreman

June 15, 2013

The flow of enthusiasm in music

An artist experiences enthusiasm on different levels. They are inspired, jam with fellow musicians and at some point, a crowd goes wild. Rijn Vogelaar and James Whelligan talk about these three moments of enthusiasm: The Flame (inspiration), The Flow...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Jamie Whelligan, Rijn Vogelaar

June 15, 2013

What if the world could vote in the US election?

Two people from WIN Network: Jean- Marc Leger, president of the Leger Marketing , and Christian Bourque present the data of an opinion poll about the US election around the world.WIN is leading association in market research and polling and offers...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Jean-Marc Leger, Christian Bourque

Company: Leger

June 15, 2012

Communicating on early childhood development

Designing communications campaigns in social marketing is a very complex endeavour. In our case, we sought to see how to communicate to parents of infants that they need to, and can do, more to ensure their child grows up to their full potential. How...

Catalogue: Congress 2013: Think Big

Authors: Christian Bourque, François Lagarde

Company: Leger

June 15, 2013

Breaking news

The last news on ESOMAR:- ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics - ANA- The first artificial intelligence search engine for market researchLet's discover!

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Finn Raben

June 15, 2016