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Research papers

Exploration into the time-money tradeoff

The paper describes the construction - of a survey instrument to measure the value of time relative to that of money. It then illustrates how that instrument may be applied to explore one aspect of technology's impact on the valuation to time: the...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Authors: John Deighton, Franco M. Nicosia, Yoram Wind
June 15, 1983
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Citation

Deighton, Nicosia and Wind (1983a, June 15). Exploration into the time-money tradeoff. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/exploration-into-the-time-money-tradeoff