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Research papers

Engagement on a tightrope

Venezuela is currently facing curtailed freedom of speech, human rights violations, shortages of essential goods, and ongoing public unrest is under debate, so independent and objective information is sought. Many believe that local media are under...

Catalogue: Latin America 2016: Research Renovation
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
April 13, 2016
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Citation

Riebman, Chasan and Cibella (2016a, April 13). Engagement on a tightrope. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/engagement-on-a-tightrope


Research papers

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Fernanda Nobrega, Paola Toscano
April 13, 2016
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Citation

Nobrega and Toscano (2016a, April 13). The Latinas' beauty bag. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-latinas-beauty-bag-8637