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Research papers

The expanding universe of market research

Market research is a relatively small part of the professional and business services sector. Commercially available revenues in 1998 were roughly $1bn (£7bn) worldwide, representing only about 0.1% of overall sales value. However, its economic and...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Philip D. Barnard
September 1, 1999
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Citation

Barnard, P. D. (1999a, September 01). The expanding universe of market research . ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-expanding-universe-of-market-research-


Research papers

The branding of international research

The paper traces the development of international marketing research over the years and shows that it has now become an established part of the activities of hundreds of research companies throughout the world. It is argued that an international...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Philip D. Barnard
June 15, 1986
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Citation

Barnard, P. D. (1986a, June 15). The branding of international research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-branding-of-international-research


Research papers

The patient's input

A number of changes in society, technology and the way people use health care facilities, are leading to a greater recognition of the strong influence patient decision making can have on the fortunes of the industry. Examples are quoted to illustrate...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry
Author: Philip D. Barnard
June 15, 1983
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Citation

Barnard, P. D. (1983a, June 15). The patient's input. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-patient-s-input


Research papers

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research
Author: Philip D. Barnard
April 1, 1976
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Citation

Barnard, P. D. (1976a, April 01). The role and implementation of international marketing research. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-role-and-implementation-of-international-marketing-research