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Research papers

Research on values and consumer trends in Norway

This paper is a brief presentation of the bi-annual survey called The Norwegian Monitor, an extensive survey mapping the value-pattern of the population. The value-pattern describes people's convictions and objectives in life, and can therefore...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Author: Erik Dalen
June 15, 1989
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Citation

Dalen, E. (1989a, June 15). Research on values and consumer trends in Norway. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/research-on-values-and-consumer-trends-in-norway


Research papers

A new magazine creates a new wave to a long established market

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market . ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-


Research papers

A new magazine creates a new wave to a long established market (Italian)

The magazine "Se og Hor" was started in September 1978. At that time, about 2,2 million magazines were sold every week in Norway, in a community counting a total of 4 million people. The magazine was accorded a probation time of 6 months to reach a...

Catalogue: Seminar 1983: Publishing A Better Product
Author: Knut Kaavik
November 23, 1983
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Citation

Kaavik, K. (1983a, November 23). A new magazine creates a new wave to a long established market (Italian). ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/a-new-magazine-creates-a-new-wave-to-a-long-established-market-italian-


Research papers

Measuring regional and local readership

Regional and local newspapers in Norway, as elsewhere, are threatened by developments within the newspaper market itself, by developments in the wholesale and retail trades, and by expected developments in the electronic media field. In this...

Catalogue: Seminar 1982: Improving Media Research
Authors: Per Langhoff, Harald Skare
June 15, 1982
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Citation

Langhoff and Skare (1982a, June 15). Measuring regional and local readership. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/measuring-regional-and-local-readership


Research papers

Non-smoking and non-drinking habits towards 1990

Consumption patterns and motivations are constantly changing with the complex developments in society as a whole. In the present study recent trends in the consumption of tobacco and alcohol are analysed. Data from surveys measuring use and non- use...

Catalogue: Papers 1982: Social Research And Prediction
Author: Lars Haglund
June 15, 1982
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Citation

Haglund, L. (1982a, June 15). Non-smoking and non-drinking habits towards 1990. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/non-smoking-and-non-drinking-habits-towards-1990


Research papers

Marketing research as a basis for the structuring of a sales and service organisation

This paper describes how a low-budget industrial marketing research programme was carried out and used in order to provide a basis for the structuring of a field sales organisation in a Norwegian company, NOREMA A/S, which is market leader in the...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Ragnar Carelius, Bjørnulv Mortensen
June 15, 1977
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Citation

Carelius and Mortensen (1977a, June 15). Marketing research as a basis for the structuring of a sales and service organisation. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/marketing-research-as-a-basis-for-the-structuring-of-a-sales-and-service-organisation


Research papers

Marketing and market research in Norway 1963

1963 has been a year of further economic growth in Norway. Gross national product increased by about 5%, production in industry by about 6% and in exports there was an increase of about 8%. Prices have been rather stable. Retail sales increase by...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Svein Fosse
June 15, 1965
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Citation

Fosse, S. (1965a, June 15). Marketing and market research in Norway 1963. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/marketing-and-market-research-in-norway-1963


Research papers

Methodological considerations regarding marketing research for consumer durable goods

Forecasts for the demand for durable goods have been attempt- ed both by national economists, managerial economists and sample survey experts. Different methods have been tried with varying success. The national economists in trying to forecast the...

Catalogue: ESOMAR/WAPOR Conference 1955
Author: Leif Holbaek-Hanssen
June 15, 1955
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Citation

Holbaek-Hanssen, L. (1955a, June 15). Methodological considerations regarding marketing research for consumer durable goods. ANA - ESOMAR. Retrieved September 10, 2024, from


https://ana.esomar.org/documents/methodological-considerations-regarding-marketing-research-for-consumer-durable-goods