Resources Library by ANA

Transforming Established Research

Caracol Radio, the leading radio station in Colombia, found itself in need of understanding the reasons behind the statistics it already had about its audience during the pandemic, and to understand the impact of events in life on people. Considering...

Catalogue: Latin America 2023

Authors: Felipe Cabrales Urdaneta, Cesar Valderrama Nicholls, Claudia Velasco Henao

Companies: Caracol Radio, Datexco Company

April 24, 2023

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary

Author: Ndeye Diagne

Company: Kantar

September 23, 2022

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary

Authors: Michaela Mora, Damion Taylor, Kerry Edelstein

Companies: Research Narrative, Relevant Insights, Prometheus Digital

September 23, 2022

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people’s lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions...

Catalogue: Congress 2017: Visionary

Authors: Karl G. Feld, Uri Farkas, Hilary Leav

Company: GfK

September 2, 2017

Streamlining the innovation process to maximize efficiency

With the advent of digital innovation in research, consumers have evolved from closely watched subjects to partners, collaborators and co-creators. This paper explores the role of market research in facilitating the innovation process. The authors...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Allen Cai, Ching Ling Ng

Company: Labbrand

May 9, 2017

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Maurice Palmen, Gaby Siera, Iris Aarts

November 16, 2016

Hurry up! And wait! The road to research impact

This paper re-examines the role and management of Consumer Insights in major corporations. It tracks progress made in the intervening seven years towards more strategic, proactive role for research and analytics and ask why that progress appears to...

Catalogue: Congress 2016: #WOW

Authors: Simon Chadwick, Christine Barton, Ravi Dhar

September 22, 2016

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW

Authors: Melanie Courtright, Luke Sehmer

Company: Research Now SSI

September 22, 2016

Joining the dots to join hands across the globe

This paper forms a case study of the ways in which market research has formed the bedrock of the success of the SURF Survivors' found, the charity fundraising for, and supporting the survivors of the Rwandan genocide. The first part focuses on the...

Catalogue: Congress 2016: #WOW

Authors: Will Goodhand, Kelsey Finnegan

Company: KANTAR TNS Malaysia

September 22, 2016