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Research papers

Nudging Digital Shoppers into the Future

In this paper, we explore innovative strategies that leverage behavioural science and e-commerce brand assets, comparing Chinese and western approaches. Our objective is to equip readers with actionable insights drawn from real world FMCG (fast...

Catalogue: Asia Pacific 2024
Authors: Sophie Mahe, Thomas Clavreul, Richard Bordenave, Amalina Hamdan
Companies: BVA Group, Caike
November 19, 2024
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Citation

Mahe, Clavreul, Bordenave and Hamdan (2024a, November 19). Nudging Digital Shoppers into the Future. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/nudging-digital-shoppers-into-the-future


Research papers

Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability

In the rapidly evolving landscape of market research, the imperative to garner swift and accurate insights about consumer behaviour, preferences, attitudes and reactions to advertising has never been more critical. The advent and integration of...

Catalogue: Asia Pacific 2024
Author: Jaeyoon Ahn
Company: Direct Research Korea
November 19, 2024
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Citation

Ahn, J. (2024a, November 19). Navigating the Future of Consumer Insights with Custom-GPT, Speed and Scalability. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/navigating-the-future-of-consumer-insights-with-custom-gpt-speed-and-scalability


Research papers

Holding AI to its Promise

The last five to 10 years have seen significant change, with the evolution of AI and its increasing applications in every field. While there is optimism for an overall net positive business impact and betterment of society, it is counter-balanced by...

Catalogue: Asia Pacific 2024
Author: Ramanathan Vythilingam
Company: Unilever
November 19, 2024
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Citation

Vythilingam, R. (2024a, November 19). Holding AI to its Promise . ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/holding-ai-to-its-promise-


Research papers

Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?

Before travel started to return to pre-COVID-19 pandemic levels, a business challenge presenting a remarkable opportunity for Pernod Ricard Global Travel Retail (PR GTR) emerged: in a post-pandemic world, how can we be pioneers and cement leadership...

Catalogue: Asia Pacific 2024
Authors: Tim Austen, Ben Liang, Chris Wallbridge
Companies: Pernod Ricard, Chris Wallbridge Consulting
November 19, 2024
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Citation

Austen, Liang and Wallbridge (2024a, November 19). Pernod Ricard Global Travel Retail and the 2 Billion Dollar Question: How to Win in Luxury?. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/pernod-ricard-global-travel-retail-and-the-2-billion-dollar-question-how-to-win-in-luxury-


Research papers

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
Company: Nepa
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel


Research papers

Growth by Doing Good

The serious call for brands to act to make a difference to the world is loud, but the journey is not straightforward?especially in the global context of inflation, political uncertainties and war. There is a dilemma of brands ?doing good? as...

Catalogue: Asia Pacific 2024
Authors: Arpapat Boonrod, Trezelene Chan
Company: Kantar
November 19, 2024
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Citation

Boonrod and Chan (2024a, November 19). Growth by Doing Good . ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/growth-by-doing-good-


Research papers

Riding the K-Wave

Korean entertainment (K-Wave) is surging in popularity worldwide, especially in Asian markets (Ju, 2010; Messerlin & Shin, 2013; Nam, 2013; Parc & Moon, 2013), prompting major media houses and content producers to invest in Korean content and...

Catalogue: Asia Pacific 2024
Authors: Alex Chen, Bipin Mundhwa, Julius Ng, Pranav Haldar
Company: Mediacorp
November 19, 2024
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Citation

Chen, Mundhwa, Ng and Haldar (2024a, November 19). Riding the K-Wave. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/riding-the-k-wave


Research papers

Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity

Research backgroundOur decisions are emotionally-driven. Emotion, whether understanding or evoking it, is vital to moving people, culture, markets and brands. We know that entertaining or confronting communications campaigns move people at scale, but...

Catalogue: Asia Pacific 2024
Authors: Matt Pearce, Colleen Ryan
Companies: DDB Group, TRA
November 19, 2024
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Citation

Pearce and Ryan (2024a, November 19). Feeling Our Way: Meaningfully Deciphering Feelings to Unlock Creativity. ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/feeling-our-way-meaningfully-deciphering-feelings-to-unlock-creativity


Research papers

Re-igniting Brand Purpose via Fun with the Father in South India

In the vast and rich culinary landscape of India, which boasts internationally acclaimed dishes like biryani, chicken tikka and dosas, one brand has stood tall since its launch in the 1980s and managed to find a special place in the hearts and...

Catalogue: Asia Pacific 2024
Authors: Shilpa Gupta, Sandeep Dutta
Companies: Kantar, Nestle
November 19, 2024
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Citation

Gupta and Dutta (2024a, November 19). Re-igniting Brand Purpose via Fun with the Father in South India . ANA - ESOMAR. Retrieved January 23, 2025, from


https://ana.esomar.org/documents/re-igniting-brand-purpose-via-fun-with-the-father-in-south-india-