Resources Library by ANA

Webnography: A new market survey technique

Market research has a new vast territory to explore: cyberspace. All kinds of people from around the world converge in this so-called cyberspace, where time and space acquire new dimensions and all kinds of topics can be addressed. The network is a...

Catalogue: Latin America 2010: The Innovation Journey

Authors: Manuel Barberena, Maria Elena León

Company: Pearson S.A. de C.V.

May 21, 2010

Mobile interviewing

This presentation discusses using mobile interviewing and for what purpose, and when and how to effectively use mobile interviewing for surveys, diaries, and ethnographies, as well as how to choose the best technique for a study. The presentation...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Steven R. Lavine, Shawna Fisher, Caren Jellison, Usha Thyagarajan

Company: Toluna

October 29, 2009

Online community platforms

This presentation provides an overview of the online community platforms that are being used for product and service innovation. The presentation introduces a new form of online platform: the multi-client market research online community and...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Laurent Verard, James Kennedy

Companies: BrainJuicer, Philips International

October 29, 2009

The sourcing challenge

An earlier presentation by the authors at the ESOMAR 2006 Panel Conference identified that a hidden bias exists as a result of respondents belonging to multiple online panels. This presentation provides a remedy to remove this bias when preparing...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Paul Wang, Brian Fine, Con Menictas

October 29, 2009

It works for us but does it work for them?

Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Steve Cierpicki, Daniel Alexander, Lou Rubie, Stephanie Alchin, Ray Poynter

Companies: Colmar Brunton, Mars Wrigley

October 29, 2009

Information à la carte

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stakeholders. Against a...

Catalogue: Congress 2009: Leading The Way

Authors: Ineke van Meel, Jeroen Rietberg

Companies: Randstad Holding, Intellex Dynamic Reporting

September 22, 2009

Managing knowledge, maximising returns

This presentation addresses the utilisation of the latest knowledge management and web techniques to create BORIS (Bank Of Research and Insight Stuff) in conjunction with the research team within Aviva, United Kingdom.

Catalogue: Congress 2009: Leading The Way

Author: Luke Allen

Company: Nunwood

September 22, 2009

Fragrance 2.0

With the advent of the social web (also known as web 2.0) as a new way of communicating ideas, market researchers are faced with a new social space that requires relevant methods to apprehend its segments, analyse opinions and identify trends. As the...

Catalogue: Fragrance 2009: The Trends Mistral

Authors: Anthony Hamelle, Lauranie Nonotte, Julien Lévy

Company: Linkfluence

June 26, 2009

Shopping missions

This paper will debate firstly which dimensions could be added to shopping missions and secondly, if these dimensions add to the basic principle of missions: can we explain future behaviour more effectively? secondly this paper will focus on the...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Fabio Martins, David Baxter, Rebecca Gill

Company: Ipsos MRBI

June 15, 2009