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Research reports

Qualitative research into sports cars

As a result of discussions between Leyland Cars and Saatchi & Saatchi, it became apparent thatthere was little information available onconsumers' views of sports cars.Accordingly, qualitative research was requiredin order to explore consumers'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1978
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Citation

, C. (1978a, January 01). Qualitative research into sports cars. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-sports-cars


Research reports

Qualitative research into Toyota advertising

A new advertising campaign has been developed for Toyota (GB) Limited which emphasizes the reliability of Toyota cars. The creative strategy of the campaign involves a fairly radical approach, and accordingly Toyota (GB) Limited required the approach...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into Toyota advertising. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-toyota-advertising


Research reports

Qualitative research into the Dolomite range

Leyland Cars Ltd. in conjunction with Saatchi and SaatchiGarland Compton Ltd. is currently progressing the developmentof new advertising approaches for the Dolomite Range.Before these approaches could be finalized, however,qualitative market research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research into the Dolomite range. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-dolomite-range


Research reports

Dunlop worldbeaters advertising concept research

A series of concepts have been developed for a new TV campaign for Dunlop Worldbeaters. The objectives of this research were:1. To examine the attitudes of motor car owners who havebought replacement radial tyres recently;2. To obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Dunlop worldbeaters advertising concept research. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/dunlop-worldbeaters-advertising-concept-research


Research reports

Research report on qualitative research on Toyota

Consideration is being given to a new advertising campaignfor Toyota. While still retaining the main theme ofReliability, it was felt necessary to explore new creativeways of expressing this concept, in the context of consumers'awareness and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1975
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Citation

, C. (1975a, October 01). Research report on qualitative research on Toyota. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/research-report-on-qualitative-research-on-toyota


Research reports

The Denovo tyre and the female role in decision-making about cars

In promoting the Denovo tyre, consideration is being givento highlight the importance of the female motorists'point-of-view. The research was required to obtain somepreliminary understanding of the influence of the womanmotorist on the purchase of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 3, 1974
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Citation

, C. (1974a, April 03). The Denovo tyre and the female role in decision-making about cars. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/the-denovo-tyre-and-the-female-role-in-decision-making-about-cars


Research reports

Tyre purchasing survey

The research was required for presentation to AssociatedTyre Specialists Ltd., the country's largest tyre specialistretailer and a client of Clough, Howard & Richards Ltd.,which would identify those factors which most influence malecar owners in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Tyre purchasing survey . ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/tyre-purchasing-survey-


Research reports

Research report on automotive repaint system for Donald Mcpherson Ltd.

The research was required in order to investigate the response tothe product by certain target groups and to isolate specificstrengths and weaknesses within the total concept in order toidentify ways in which the system should be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1973
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Citation

, C. (1973a, October 03). Research report on automotive repaint system for Donald Mcpherson Ltd. . ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/research-report-on-automotive-repaint-system-for-donald-mcpherson-ltd-


Research reports

Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III

The Ford Cortina Mark III was introduced to the home market in 1970, following the successful Mark I and Mark II versions. For a number of reasons, the launch was less successful than had been expected and a relaunch has beenproposed for September...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1971
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Citation

, C. (1971a, July 01). Report on qualitative research on attitudes and awareness of the Ford Cortina Mark III. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-attitudes-and-awareness-of-the-ford-cortina-mark-iii