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Research reports

Floorcare research stage 1 (A)

This report sets out the results and conclusionsdrawn from Stage 1 (A) on the Ciba-Giegy researchprogramme on Floor Care. The purpose of this researchwas to evaluate several floor care concepts, whichtook place in parallel with a product test on'Wash...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1972
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Citation

, C. (1972a, December 01). Floorcare research stage 1 (A). ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/floorcare-research-stage-1-a-


Research reports

Air-fresheners test of four fragrances for different living areas

Ciba-Geigy has developed a family block solid air-freshener for domestic use. The research was required to test the four fragrances againsteach other in terms of their suitability for differentuses and to determine one fragrance for optimum...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 16, 1972
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Citation

, C. (1972a, September 16). Air-fresheners test of four fragrances for different living areas. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/air-fresheners-test-of-four-fragrances-for-different-living-areas


Research reports

Project George Commercial

Beechams Products Ltd. has developed a new moist tissue product. The product is to be test-marketed on Border Television beginning in May 1971. McCann-Erickson has produced a commercial for the product. The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1971
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Citation

, C. (1971a, June 01). Project George Commercial. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/project-george-commercial


Research reports

Report on qualitative research on Toffee assortment placement groups

A new toffee assortment has been developed to bemarketed under a Toffo name.The objective of this research: 1. To examine present eating habits of toffeeassortments;2 . To determine the strengths and weaknesses of current assortments;3. To discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Report on qualitative research on Toffee assortment placement groups. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffee-assortment-placement-groups


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research reports

Product preference test on bathroom units

The objectives of this research were as follows:1. To. identify respondents' color preferences for kitchen units.2. To determine and evaluate respondents' preferences related to bathroom cabinets in terms of: Design, Size, Colour, Trim, Doors,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Product preference test on bathroom units. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/product-preference-test-on-bathroom-units


Research reports

Research on handcraft toys

The objectives of the research were:1. To discover which toys create the most interest amongst children and adults.2. To discover which factors are most important to children and adults in choice and enjoyment of any toy.3. To identify any strong...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1970
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Citation

, C. (1970a, May 01). Research on handcraft toys. ANA - ESOMAR. Retrieved March 23, 2025, from


https://ana.esomar.org/documents/research-on-handcraft-toys