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Research reports

Quantifications of the psycho-economic typologies

This research was undertaken in order to validate thepsycho-economic types found amongst young people, with the ultimate purpose of assessing their frequency in the population at large.About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1973
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Citation

, C. (1973a, September 03). Quantifications of the psycho-economic typologies. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/quantifications-of-the-psycho-economic-typologies


Research reports

Intensive psycho-economic research amongst 'young executives' (ID)

This research is a continuation of the Motivational Research Programma in which 'Young Executives' were examinedas a further key sector to Barclays. Young Executives aredefined here as being in the 25-45 year age range, earning£2,500- £6.000....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1973
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Citation

, C. (1973a, September 01). Intensive psycho-economic research amongst 'young executives' (ID). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/intensive-psycho-economic-research-amongst-young-executives-id-