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Research reports

Easy tear dressing strip

Tear-Strip is a new product development inDressing Strips. It is in strip form and canbe torn by hand as required, instead of usingscissors, as with current plastic or fabricdressing strips.At this stage, a prototype product has beendeveloped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Easy tear dressing strip . ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/easy-tear-dressing-strip-


Research reports

Qualitative research on concept evaluation for Setting Custard

H. J. Heinz Research and Development have developeda custard that will set like blancmange once ithas been heated and allowed to cool. Six conceptstatements have been developed for this product, covering a spectrum of alternative positionings.An...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1977
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Citation

, C. (1977a, August 01). Qualitative research on concept evaluation for Setting Custard. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-concept-evaluation-for-setting-custard


Research reports

Qualitative research into Project Omega

Elida Gibbs is interested in developing a possible newbrand of perfume and have available four possible 'concepts'. These take the form of animatic commercialswith voice-over, packs, and names.The specific objectives of the research were:1. To assess...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Qualitative research into Project Omega. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-project-omega


Research reports

Project 3: Advertising concept research

The 'Project 3' product will be presented in 2 rollpacks of 240 sheets per roll, packed side by sidein poly branded as Softex. As a first stage in the development of advertisingconcepts, this research was conducted to establish froma number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/project-3-advertising-concept-research


Research reports

Research report on attitudes towards the concept of a pre-wash stain remover

Airwick have the option on a license to market a newproduct, a pre-wash stain remover, and required research toinvestigate consumer reactions to the concept, thus givingan indication of the viability of the product in the marketplace. The principal...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research report on attitudes towards the concept of a pre-wash stain remover . ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/research-report-on-attitudes-towards-the-concept-of-a-pre-wash-stain-remover-


Research reports

New product development for GB Insurance

This report sets out ideas and suggestions fordevelopments in GB Insurance, obtained from Consumersand Middle Management. The research was designed togenerate ideas and suggestions in as free a way aspossible without, at this stage, constraints...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). New product development for GB Insurance. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/new-product-development-for-gb-insurance


Research reports

Project Hyacinth advertising report

Following Stage I of the advertising research, theAgency produced four new advertising concepts in theform of press advertisements for Project Hyacinth. Tnespecific objectives of the research were:1. To determine which of the concepts would makethe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
×

Citation

, C. (1977a, March 01). Project Hyacinth advertising report. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/project-hyacinth-advertising-report


Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/cabana-concept-research


Research reports

Qualitative research into the Bank Station retail outlet

DSB Finance Ltd., is considering the development of a number of London Underground Station Sites. Before thiscan take place, however, a Market Research exercise wasrequired in order to find out what types of outlet wouldbe the most viable.The present...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1977
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Citation

, C. (1977a, January 01). Qualitative research into the Bank Station retail outlet. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-the-bank-station-retail-outlet