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Research reports

Thwaites image study

The total research program was initiated in order toderive a composite picture of how Thwaites as a company wasseen by its customers - both consumers and the Trade.This report concerns the questionnaire study which wascarried out following an initial...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 23, 1973
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Citation

, C. (1973a, October 23). Thwaites image study . ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/thwaites-image-study-


Research reports

Elastic tension tape

About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Elastic tension tape. ANA - ESOMAR. Retrieved January 24, 2025, from


https://ana.esomar.org/documents/elastic-tension-tape