You searched for: "*"

The results has been filter on Tags containing Brand Imagery.
ANA has found 19 results for you, in 165 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Pilot research on the Guinness advertising campaign

The broad objectives of this research were to assess what the current campaign has communicated about Guinness to non-exclusive Guinness drinkers. The research was prompted by questions about whether the campaign may beconfusing to consumers, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1971
×

Citation

, C. (1971a, May 01). Pilot research on the Guinness advertising campaign. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/pilot-research-on-the-guinness-advertising-campaign