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Research reports

Lavatory cistern blocks

The purpose of the research was to examine a newLavatory Cistern Block and the attitudes of housewivesto various aspects of lavatory hygiene which would berelevant to the product. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 19, 1973
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Citation

, C. (1973a, June 19). Lavatory cistern blocks . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/lavatory-cistern-blocks-


Research reports

Judging a good wash

The general objectives of this research were to define thebroad parameters of two key aspects of the wash process: 1. Why and when an article is washed;2. How the standards achieved are judged.About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 13, 1973
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Citation

, C. (1973a, May 13). Judging a good wash. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/judging-a-good-wash


Research reports

Qualitative research on potato products

This research was undertaken to help identifywhether there is an opportunity for introducinga new range of frozen potato items, and whatforms/constituents this range might take. About this collection:Peter Cooper (1936-2010) was co-founder of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1973
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Citation

, C. (1973a, April 01). Qualitative research on potato products. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-potato-products-10205


Research reports

Qualitative research on fishburgers

The general objective of this research was to assessthe acceptability of the Fishburger concept and actual product amongst housewives.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 8, 1973
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Citation

, C. (1973a, February 08). Qualitative research on fishburgers. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fishburgers


Research reports

Qualitative exploration on handwashing

Recent studies have highlighted the continued prominenceof the handwash in the housewives washing habits. Nearlyall housewives still do some handwashing - almost 90% of bothmachine-owners and non-machine owners do a special 'gentler'handwash. The 40%...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1973
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Citation

, C. (1973a, January 03). Qualitative exploration on handwashing. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-exploration-on-handwashing


Research reports

Qualitative research on new Golden Churn packaging

The general objectives of this research were to evaluate'housewives' responses to new packaging for Golden Churn. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1972
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Citation

, C. (1972a, December 11). Qualitative research on new Golden Churn packaging. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-golden-churn-packaging


Research reports

Exploratory research on lemon Omo

This research was undertaken in order to explore the potential of lemons for washing powders, specificallyOmo, and to generate possible creative expressions andvocabulary for maximizing the benefits of a lemon storyfor Omo. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 2, 1972
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Citation

, C. (1972a, November 02). Exploratory research on lemon Omo. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/exploratory-research-on-lemon-omo


Research reports

Qualitative research on Be-Ro/McDouglas development

Ranks, Hovis McDougall are considering a 'one-grand'strategy for flour, in which 'McD' and 'Be-Ro ' could becombined under the 'McD' name. The advantages of thisstrategy are that it would strengthen McDougall's tradingposition. The broad...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 3, 1972
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Citation

, C. (1972a, October 03). Qualitative research on Be-Ro/McDouglas development. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-be-ro-mcdouglas-development


Research reports

Qualitative research on Hoover advertising

A new creative treatment has been developed for the HooverDirtsearcher. This uses an animated cartoon characterizationof both the Dirtsearcher machine and a housewife. Theintention of the campaign is to communicate the versatilityof the machine and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1972
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Citation

, C. (1972a, July 03). Qualitative research on Hoover advertising. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-hoover-advertising