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Research reports

Communications testing: TV commercial Gauntlet "Young man's pint"

A pilot commercial has been produced for 'Gauntlet' which is a new Whitbread beer. To help evaluate this commercial it was exposed to a sample of consumersrepresenting the main target audience. The main purpose of this research was to obtain...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1973
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Citation

, C. (1973a, March 01). Communications testing: TV commercial Gauntlet "Young man's pint". ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/communications-testing-tv-commercial-gauntlet-young-man-s-pint-


Research reports

Qualitative research on 'Wool Jersey'

The overall objective was to assess the relevanceand acceptability of the execution of the 'Sensual Maleand the Wool Jersey Look' concept amongst the targetaudience of Young Males. The ideal communicationobjectives are that the execution suggests to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 13, 1972
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Citation

, C. (1972a, February 13). Qualitative research on 'Wool Jersey'. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-wool-jersey-


Research reports

Intensive investigation of young people who open bank accounts

The specific objectives of this research were: 1. To identify psycho-economic types in this target group for the purpose of aiding communication with profitable sub-groups of young people.2. To identify those factors (i.e. marriage) which contribute...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1971
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Citation

, C. (1971a, September 01). Intensive investigation of young people who open bank accounts. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/intensive-investigation-of-young-people-who-open-bank-accounts


Research reports

Identification of psycho-economic typologies

Research is required to identify psycho-economic types within groups in the personal banking sector which are of major importance to Barclays advertising and marketing strategy. Data collected will be used to elaborate and refine the Working Model,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Identification of psycho-economic typologies. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/identification-of-psycho-economic-typologies


Research reports

Qualitative research on radio Luxembourg adverting for Barclays

Three new radio commercials for Barclays Bank were broadcast on Radio Luxembourg until the end of July,1971. The commercials are aimed at young people (16-24), who make up the bulk of listeners Radio Luxembourg. The commercials are intended to:a....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1971
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Citation

, C. (1971a, August 01). Qualitative research on radio Luxembourg adverting for Barclays. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-radio-luxembourg-adverting-for-barclays


Research reports

Qualitative research on attitudes to banks and promotional activities amongst young people

This research was concerned with young people and banking. The main objectives of the research were to determine:1. To what extent it is possible to anticipate, or in fact directly influence, the decisions which Young People ultimately make in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1971
×

Citation

, C. (1971a, March 01). Qualitative research on attitudes to banks and promotional activities amongst young people . ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-attitudes-to-banks-and-promotional-activities-amongst-young-people-