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Research reports

Qualitative research on Bonus Money

Glendinning Associates International have developeda U.K. continuity group promotion plan 'Bonus Money'.This was based upon the experience of a U.S. 'Bonus Gifts'scheme but specifically developed for the U.K. market.The scheme provides consumers with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 14, 1973

Research reports

Research research into English tourism for Inbucon/Aic Ltd. on behalf of the English Tourist Board

The English Tourist Board is interested in howEngland is seen as a tourist/holiday center by the peoplewho live within the country 's boundaries. This preliminary research has been designed to provideinformation for a large-scale quantified survey of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973

Research reports

Sandwich spread

Consideration is being given to the possibility ofproducing in the U.K. meat and fish spreads inmayonnaise which is popular in the U.S. Researchwas required to make a preliminary estimation. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973

Research reports

Qualitative research on Persil in Scotland

A decline in Persil's market share in Scotland was observedin 1972 and is still continuing. In addition, there wassome evidence of a downward trend in soap powdersgenerally. Nevertheless, Persil remains the leader of allthree segments of the washing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1973

Research reports

Qualitative research on Trex cooking oil in London

J. Bibby Food Pr9ducts Ltd., wish to further promoteTrex Cooking Oil with a plastic bottle (which isalready used by them for own brands) and a choiceof labels. The research was required into the backgroundattitudes about cooking oil in London and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 23, 1973

Research reports

Qualitative research in Manchester and London on canned meat-pies

HP Sauce Ltd. is considering a relaunch into thecanned pie market with a range of products whichmay or may not include some of the current Smedley-HP range.The objectives of the research were to: 1. To establish the attitudes of consumers toall types...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 24, 1972

Research reports

Operation clipper

H.P. Sauce Ltd. is considering developing a rangeof individual milk-based desserts packed in 5oz. ring-pull'lined' cans, similar to those produced by Del Monte and ontest market in the U.K. but probably with different flavorsand different fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 9, 1972

Research reports

Qualitative research on babycare products

Intex Proprietaries are considering the introduction ofa new range of baby care products on the English market.The objectives of the research reported here were toexamine the attitudes of both present and prospectivemothers of young babies towards...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 12, 1972

Research reports

Attitudes to emigration with a particular reference to Australia

This research was designed e.s a preliminary, exploratory examination of the attitudes towards emigration (with special reference to Australia ) held by UK adults. The main areas examined, within the limits imposed by the small scale of the research,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1971