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The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Nijat Mammadbayli, Cori Deutsch, Julia Goernandt, Joyce van Heeswijk
June 15, 2016
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Citation

Dominguez, Mammadbayli, Deutsch, Goernandt and van Heeswijk (2016a, June 15). The game-changing generation. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-game-changing-generation