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Videos
Deep design to the rescue
We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...
Catalogue: Global Qualitative 2017: Back to the future
Author: Sharanya Sitaraman
Company: Quantum Consumer Solutions Pvt Ltd
January 11, 2017
Videos
How ad Blocking and ad fraud impact measurement
Ad fraud is an ever increasing curse of digital advertising. It is caused by bots that cause webpages and ad impressions to load and make fake clicks. This fraudulent activity "messes up" measurement, which means the business decisions made based on...
Catalogue: Seminar 2016: Media Return on Investment
Author: Augustine Fou
June 15, 2016
Videos
Measurement and definitions are inseparable
We cannot measure properly, if we donât know what we want to measure. It sounds so simple and it looks boring to pay attention to the issue of definitions in media and market research. But we run into useless discussions if we do not understand...
Catalogue: Seminar 2016: Media Return on Investment
Author: Leendert van Meerem
June 15, 2016
Videos
Illicit trade (Spanish)
Despite the efforts of global organisations, governments and companies in controlling illicit trade, the phenomenon continues to be a latent threat for the global economy. According to the World Economic Forum, the global value of illicit trade and...
Catalogue: Latin America 2016: Research Renovation
Author: Lourdes Alvarez-Chavarria
Company: Euromonitor International
June 15, 2016
Videos
The potential power of digital creative
While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...
Catalogue: Congress 2016: #WOW
Authors: Samuel Kim, Matthew Sharp, Cortney Henseler
June 15, 2016
Videos
Impact with a twist...or the winded path from insight to action
Expect an epic Irish story involving Bord Bia (the Irish Food Board), Origin Green (sustainability initiative) and Brand Ireland (nation branding initiative) â supported by a multitude of actors from creatives to the Irish government.In our...
Catalogue: Congress 2015: Revelations
Authors: Doerte Toellner, Helen King, Christoph Welter
Company: Point-Blank International GmbH
June 15, 2015
Videos
The path to purchase
Our industry commonly accepts as a given that shoppers take a journey as they come to make a purchase decision. This presentation will contradict that belief, suggesting that while a path to purchase may be useful from a marketing research...
Catalogue: Congress 2015: Revelations
Author: Stephen P. Needel
June 15, 2015
Videos
Brands that make me smile
Researchers are increasingly collecting user-generated content as part of the research process. This presentation highlights the problems encountered when using selfie photographs (selfies) to measure in-the-moment responses towards brands, focusing...
Catalogue: Global Qualitative 2014: Research Renaissance
Author: Pete Comley
Company: Join the Dots InSites Consulting
June 15, 2014
Videos
