Resources Library by ANA

Data integration and the future of market research

While the use of automation for text and data analysis, charting, or sampling continues to grow, not everyone is convinced. We will explore how market research needs to create situations where automation leads to a change in the way research is done.

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Author: Elizabeth May

Company: Research Now SSI

May 13, 2018

Your Honor, this is the future of automation

Robots are coming whether we want it or not. Get ready for some action at our research court case about the impact of automation on our industry.

Catalogue: Congress 2017: Visionary

Authors: Annelies Verhaeghe, Katia Pallini

November 28, 2017

Inside looking out

Every time we try to predict the future, we naively try to imagine it from our point of view: with a lineal understanding of time as past-present-future. However, we’ve found out that sometimes our future is not within our own timeline but in...

Catalogue: Congress 2017: Visionary

Authors: Pamela Gutierrez, Ana Paola Bravo Cajal, Ana Paola Rodriguez

November 27, 2017

Inside out

Imagine a future where children future-proof innovation ideas targeted at adults; where consumers become researchers; where research participation rivals the popularity of Pokémon Go... experience a visionary insights future that is INSIDE OUT!

Catalogue: Congress 2017: Visionary

Author: Kristin Hickey

November 27, 2017

Battle for the brain

Through the mirror, back to the past, and into the future...market research, people exploration, brainwaves and the year 2087: A short story for a world of uncertainty.

Catalogue: Congress 2017: Visionary

Author: Cynthia Lynn Miller

November 27, 2017

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary

Authors: Dirk Huisman, Joris Huisman

Company: SKIM

November 27, 2017

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary

Author: Andrew Geoghegan

Company: Diageo

September 4, 2017

The changing society and the future of advertising

Learning from masters of sociological thought, we understand the future of advertising already today. Say Goodbye to target audiences and media and Google. Say Hello to smart machines, liquid self-concepts and technological armed consumers!

Catalogue: Big Data World 2017: Smart Data Integration

Author: Dirk Engel

January 15, 2017

Deep design to the rescue

We have harnessed technology and automation to reach the peak of solving for external problems, such as convenience and efficacy. Paradoxically, as the external world neatens, we have seen the rise of inner entropy, with an increased articulation of...

Catalogue: Global Qualitative 2017: Back to the future

Author: Sharanya Sitaraman

Company: Quantum Consumer Solutions Pvt Ltd

January 11, 2017