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Webinars

Revolutionising the way we research emotion

Reading articles about market research and listening to what research buyers tell us they need, there continues to be a hunger for research to: 1. Capture authentic emotion 2. Deliver actionable diagnostic insight 3. Inspire the confidence to act...

Catalogue: Webinars 2019
Authors: Karen Levesley, Alison Phillips, Steliana Ifrim
Company: MM-Eye Ltd
July 12, 2019
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Citation

Levesley, Phillips and Ifrim (2019a, July 12). Revolutionising the way we research emotion. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/revolutionising-the-way-we-research-emotion


Webinars

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017
Author: Kyle Findlay
December 29, 2017
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Citation

Findlay, K. (2017a, December 29). The shape of conversations. ANA - ESOMAR. Retrieved April 21, 2025, from


https://ana.esomar.org/documents/the-shape-of-conversations-