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Webinars

In pursuit of humans truths

The quality of answers we get are proportional not only to the quality of questions we ask, but how we ask them. Clients are facing unprecedented clutter, competition, complexity and consumer sophistication. Increasingly, qualitative research is...

Catalogue: Webinars 2018
Author: Dina El Sehrawy
May 4, 2018
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Citation

El Sehrawy, D. (2018a, May 04). In pursuit of humans truths . ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/in-pursuit-of-humans-truths-


Webinars

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018
Author: Noriko Nakano
April 17, 2018
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Citation

Nakano, N. (2018a, April 17). Sonification. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/sonification-9265


Webinars

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015
Authors: Lise Dreyfuss, Isabelle Marx
Company: Biofortis SAS
June 15, 2015
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Citation

Dreyfuss and Marx (2015a, June 15). Create a sensory signature to strengthen your products and brands. ANA - ESOMAR. Retrieved December 13, 2024, from


https://ana.esomar.org/documents/create-a-sensory-signature-to-strengthen-your-products-and-brands