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Schardt, Earle and Litman (2021a, March 25). PepsiCo's quest to democratize knowledge. ANA - ESOMAR. Retrieved February 14, 2025, from
https://ana.esomar.org/documents/pepsico-s-quest-to-democratize-knowledge
Johnstone and Morgan (2020a, November 05). Guiding marketers with insights automation at Shell. ANA - ESOMAR. Retrieved February 14, 2025, from
https://ana.esomar.org/documents/guiding-marketers-with-insights-automation-at-shell