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Webinars

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018
Author: Noriko Nakano
April 17, 2018
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Citation

Nakano, N. (2018a, April 17). Sonification. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/sonification-9265


Webinars

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015
Authors: Lise Dreyfuss, Isabelle Marx
Company: Biofortis SAS
June 15, 2015
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Citation

Dreyfuss and Marx (2015a, June 15). Create a sensory signature to strengthen your products and brands. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/create-a-sensory-signature-to-strengthen-your-products-and-brands