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Webinars

Sonification

Product knowledge and the prior product use experience are two of the key factors influencing consumers when they are deciding to purchase a product. According to Court et al (2009), consumers have four primary phases of decision making for...

Catalogue: Webinars 2018
Author: Noriko Nakano
April 17, 2018
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Citation

Nakano, N. (2018a, April 17). Sonification. ANA - ESOMAR. Retrieved January 19, 2025, from


https://ana.esomar.org/documents/sonification-9265