You searched for: "*"

The results has been filter on Tags containing Media Measurement.
ANA has found 155 results for you, in 144 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The Science Behind the Creativity

The combination of storytelling with technology has enhanced the impact and reach of the entertainment industry on local, regional and global audiences. The transformation of the entertainment industry has been driven by the emergence of emerging...

Catalogue: North America 2024 - Innovation
Author: Itzel Abigail Rivera Suarez
Company: Warner Bros
July 5, 2024
×

Citation

Rivera Suarez, I. (2024a, July 05). The Science Behind the Creativity. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


Videos
×

Citation

Page, G. (2023a, October 05). The revolution in Audience Attention Measurement. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/the-revolution-in-audience-attention-measurement


Videos
×

Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground


Research papers

Trust in Media: The New Publishing Battleground

Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article...

Catalogue: Trust and Transformation
Authors: Gonca Bubani, Duncan Southgate
Company: Kantar
July 28, 2021
×

Citation

Bubani and Southgate (2021a, July 28). Trust in Media: The New Publishing Battleground. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/trust-in-media-the-new-publishing-battleground-11762


Webinars
×

Citation

Uchida, S. (2021a, July 27). Trust in Media. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/trust-in-media

Emotion AI

An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with...

Catalogue: Webinars 2021
Author:
Company: Entropik Tech
July 7, 2021
×

Citation

(2021a, July 07). Emotion AI. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/emotion-ai


Videos

Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019
×

Citation

Bohm, J. (2019a, June 27). Catalyst for change. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/catalyst-for-change


Videos
×

Citation

Rivera and Lock (2018a, May 14). Modeling insights with ESPN. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/modeling-insights-with-espn


Research papers

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
November 10, 2017
×

Citation

Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved October 06, 2024, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160