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Videos
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Citation

Gansle, Beers and Silvanskaya (2020a, June 11). Humanising the digital: Q&A Session. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/discussion-humanising-the-digital-session


Videos
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Citation

Raben, Gansle, Puleston and Griffith (2020a, April 30). Dealing with disruption. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/dealing-with-disruption


Videos

LITERALLY picking consumers' brains for better advertising effectiveness

Bringing art and science together to produce positive ROI, drive sales and penetration uplifts, and of course, winning ads.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Author: Michelle Gansle
December 12, 2018
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Citation

Gansle, M. (2018a, December 12). LITERALLY picking consumers' brains for better advertising effectiveness. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/literally-picking-consumers-brains-for-better-advertising-effectiveness


Research papers

Evolving better concepts

Monadic concept testing is an essential tool in phase gate processes to weed out risky product launches. As an optimization tool, however, it suffers from measurement error, poor discrimination, and limited ability to test multiple variations. By...

Catalogue: Congress 2011: Impact
Authors: Kevin Karty, Erin Breland, Gemma Tyson, Michelle Gansle
Company: Affinnova
September 18, 2011
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Citation

Karty, Breland, Tyson and Gansle (2011a, September 18). Evolving better concepts. ANA - ESOMAR. Retrieved February 18, 2025, from


https://ana.esomar.org/documents/evolving-better-concepts