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Research papers

Facilitating consumer insight

Over the past five years research has made some giant strides by increasing its impact on business decision making. But what does this mean for the relationship between client researchers and their suppliers? The focus of this paper is a case study...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Becky Power, Charlotte Webb, Quentin Ashby
Company: GSK
April 18, 2004
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Citation

Power, Webb and Ashby (2004a, April 18). Facilitating consumer insight. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/facilitating-consumer-insight


Research papers

From evolution to revolution

Competitive advantage can rest with getting the right information to the right people at the right time allowing them to take the right action. Information providers, and in particular market researchers, have a key role to play in this process. We...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Author: L. J. M. MacMillan
Company: GSK
June 15, 1997
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Citation

MacMillan, L. J. (1997a, June 15). From evolution to revolution. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/from-evolution-to-revolution


Research papers

Heat, misery and mosquitoes

The paper describes a multi-country study carried out on behalf of SmithKline Beecham International by Complete Market Research. The aim of the study was to explore the anti-malarial market in several developing countries, and to identify potential...

Catalogue: EphMRA/ESOMAR Conference 1997: Sharpening Tools For The Future
Authors: Carole Abbotts, Georgina Butcher
Company: GSK
June 15, 1997
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Citation

Abbotts and Butcher (1997a, June 15). Heat, misery and mosquitoes. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/heat-misery-and-mosquitoes


Research papers

Using the market to help the product team in the development process

The market research group within Strategic Product Development in SmithKline Beecham Pharmaceuticals embarked on concept evaluation of a new drug, then in early clinical development. In a workshop context, bringing together the whole project team of...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing
Authors: Richard Murgatroyd, Marion Schoenfeld
Company: GSK
June 1, 1994
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Citation

Murgatroyd and Schoenfeld (1994a, June 01). Using the market to help the product team in the development process. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/using-the-market-to-help-the-product-team-in-the-development-process


Research papers

Tracking doctor attitudes in an attempt to help forecast new product performance

This paper describes the development of using Medilink's General Practitioner panel to track attitudes and prescribing intentions over time and using the data derived as a basis for forecasting new product performance. Medilink's 'on-line',...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Peter Barton, Terry Hardy
Company: GSK
June 15, 1987
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Citation

Barton and Hardy (1987a, June 15). Tracking doctor attitudes in an attempt to help forecast new product performance. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/tracking-doctor-attitudes-in-an-attempt-to-help-forecast-new-product-performance


Research papers

A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.

The following paper describes a piece of qualitative Pharmaceutical Marketing Research, the need for which was created by the apparent lack of success on the part of the Client Company in promoting to younger and more junior doctors. Background...

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Author: D. G. Andrew
Company: GSK
June 1, 1973
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Citation

Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/a-research-project-to-ascertain-the-methods-of-promotion-used-to-reach-newly-qualified-and-student-doctors-throughout-the-u-k-


Research papers

Comments on papers: Session I

I consider that the need of the farmer to obtain a reasonable return on his capital investment has been insufficiently stressed in the papers that we have just heard. There is little doubt that the dairy cow produces a better level of economic return...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: K. W. Aspinall
Company: GSK
May 1, 1968
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Citation

Aspinall, K. W. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/comments-on-papers-