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Videos

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN
Author: Valeria Bellani
Company: GfK
June 15, 2017
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Citation

Bellani, V. (2017a, June 15). How to work on Big Data and don't die trying (Spanish). ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/how-to-work-on-big-data-and-don-t-die-trying-spanish-


Research papers

Harnessing the power of voice

Marketers have always known the role that emotions play in consumers' product purchase process. Today, in addition to injecting emotions into new products through advertising, marketers are building emotions into their product designs. Researchers...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Saurin Shah, Roland Leung, Geeta R. Lobo
Company: GfK
May 9, 2017
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Citation

Shah, Leung and Lobo (2017a, May 09). Harnessing the power of voice. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/harnessing-the-power-of-voice


Research papers

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW
Authors: Raimund Wildner, Carolin Kaiser
Company: GfK
September 22, 2016
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Citation

Wildner and Kaiser (2016a, September 22). Gaining marketing-relevant knowledge from social media photos. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/gaining-marketing-relevant-knowledge-from-social-media-photos-8871


Videos

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
June 15, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, June 15). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile


Research papers

Indonesia's new path to purchase and it's all mobile

In our presentation we'll demonstrate how we conducted a detailed consumer study using an approach of combined passive monitoring as well as active surveys, yielded richer insights into the Indonesian mobile user than ever before. We first conducted...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Masao Kakihara, Karthik Venkatakrishnan
Company: GfK
May 19, 2016
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Citation

Kakihara and Venkatakrishnan (2016a, May 19). Indonesia's new path to purchase and it's all mobile. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/indonesia-s-new-path-to-purchase-and-it-s-all-mobile-8649


Research papers

Powerfully passive

This is a study conducted by GfK China in co-operation with DARC and JSBC in China. The objective of the project is very straightforward- to understand whether the performance can engage the audience emotionally in a very positive way, and what kind...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/powerfully-passive-8495


Videos

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/powerfully-passive


Research papers

'Power of laughter'

In 2012, Comedy Central undertook a major international study called ‘Comedy Across Borders’. This aimed to identify and explore how laughter shapes the lives of audiences and how this knowledge can be used for broadcasters and advertisers...

Catalogue: Congress 2014: What Inspires?
Authors: Christian Kurz, Jo McIlvenna, Julia Lamaison, James Guerrier
Company: GfK
September 10, 2014
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Citation

Kurz, McIlvenna, Lamaison and Guerrier (2014a, September 10). 'Power of laughter'. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/-power-of-laughter-


Research papers

How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 17, 2014
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Citation

Wildner and Bosenick (2014a, June 17). How to measure user experience. ANA - ESOMAR. Retrieved March 20, 2025, from


https://ana.esomar.org/documents/how-to-measure-user-experience-8312