Resources Library by ANA

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019

Author: Barry Jennings

Company: Microsoft

November 10, 2019

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019

Authors: Jose Antonio Noriega, Mark Montgomery

Companies: Möbius, CITIBANAMEX

November 10, 2019

Qualitative fast track

Learn how to improve time, cost and relevance on research for/with corporate clients.

Catalogue: Fusion 2019

Author: Jose Antonio Noriega

Companies: Möbius, CITIBANAMEX

November 10, 2019

Fusion Forward

Reduced cost by 30%, increased impact and scope by 200% while working in a market undergoing huge foundational change.

Catalogue: Fusion 2019

Author: Barry Jennings

Company: Microsoft

November 10, 2019

Live lens: Getting closer to consumers

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}As social communication has evolved, so has the way we connect with consumers for research. Our real-time Live Lens methodology uses familiar feedback mechanisms and allows consumers to...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Ellie Inman, Emma Bennett

Company: Sky Limited

September 8, 2019

How the language of social media is reinventing idea screening

Learn how Dig Insights is using the language of social media to reinvent idea screening. This new approach reaches new consumer cohorts and supports agile innovation. It has been embraced by companies such as Netflix, Colgate, Nestlé, McDonald's,...

Catalogue: Webinars 2019

Authors: Michael Edwards, Steliana Ifrim

Company: Dig Insights

August 28, 2019

Embracing agility

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}In the push to evolve innovation processes and speed to market, hear how AB InBev is disrupting the traditional stage-gate model of yes/no decisions and changing to one that is...

Catalogue: Client Summit 2019- Spring Edition

Author: Derick Davidson

Company: AB InBev

June 27, 2019

Think smart, act fast and DIY

Rethinking ways of doing research. Tips and tricks to stay agile and the watch-outs and necessary tools needed for in-housing research.

Catalogue: ESOMAR Client Summit 2018- Autumn Edition

Authors: Linda Koelemij, Sanne Valkenburg

December 12, 2018

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Camila Borja, Luciano Lauri Pires

November 11, 2018