Resources Library by ANA

Semiotics of art

There are two sides to art appreciation which nowadays involves an increasingly broad section of the population. There is the post-war model of art appreciation as a means of educating the 'masses', with enjoyment of the arts extending from a select...

Catalogue: Qualitative 2007

Author: Luigi Toiati

Company: Focus S.r.L.

November 12, 2007

Art and market

The world of art - and that of painting in particular - rests on values. The subject of this talk is a study of what these values are - whether they are aesthetic, economic, functional or some other sort - and how these values operate in the process...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jose Llusa Maso, Francisco Ruiz

September 1, 1995

Arts marketing consortia

The paper argues for the joint or co-operative approach to marketing in the arts, as a means of optimising the use of limited resources, developing audiences and raising the profile of the arts. There are many possible joint or co-operative...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Madeleine A. Morton

June 15, 1990

The value of the arts: Alitalia

It has been said that a single image sums up a thousand words. Consequently Alitalia has chosen the testimony of a contemporary master of artistic communication to illustrate what it feels is evidence enough of Alitalia's relationship to the Arts....

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Tommaso Zenga, Alberto Denzler von Botha

June 15, 1990

Reversing the usual marketing strategies to market the arts

The main objective of this paper is not to legitimate a marketing strategy specific to the arts, but rather to take note of certain transformations occurring in the market today, and, in so doing, reveal certain implicit marketing rules which seem to...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Odile Solomon, Philippe Baudelot, Mark Goetzke, Paul-Arnaud Pejouan

June 15, 1990

The development of a funding strategy for municipal culture managers

When considering municipal culture institutions from a public service point of view, it should be remembered that the needs of the population are infinite and that no cultural program is capable of satisfying all the segments which exist. Faced with...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Authors: Josep Chias, Javier Creus

June 15, 1990

Three surveys on one object

Tuscany has civilization: its artistic archeological been of the centres of the Etruscan objects - the to visitors in heritage (a large amount of findings) is now offered different contexts, such as museums (the steady exposition setting),...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Giancarla Baldini

June 15, 1990

Business and the arts

Philanthropy is deeply rooted in the American corporate culture? corporate support for the arts is a relatively new phenomenon. The charitable aspects of corporate contributions are fundamentally a reflection of corporate citizenship and corporate...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: Sybil C. Simon

June 15, 1990

Wales: The art of the possible

This paper summarises what is believed to be the most far-ranging review of the arts in Wales to have been conducted for 25 years. It attempts the measurement of the cultural, social and economic benefits of the arts to a nation. The study considers...

Catalogue: Seminar 1990: Research And Marketing For The Arts

Author: John Matthews

June 15, 1990