Resources Library by ANA

Box clever

The story of how Orange created a 'pick-up-and-play' interactive experience to ensure new segment insight was heard, brought to life, and acted upon. For an insight manager developing a new segmentation, it is vital to not only think about the...

Catalogue: Congress 2016: #WOW

Authors: Vincent Lenne, Andy Brown

June 15, 2016

Econometric sales modelling to determine media ROI

The author will talk about how they calculate ROI using econometric modeling and especially how to make the insights from ROI calculations actionable in planning and strategy. Most of the time econometric modeling is slow and retrospective. So the...

Catalogue: Seminar 2016: Media Return on Investment

Author: Menno van der Steen

June 15, 2016

From stream to structure

One of the biggest problems any researcher is faced with today is reading. We can't read quickly enough. For numeric data there is an ocean of visualisation and analytics available, we can watch trends in 7 colours over 3 dimensions unfold on a smart...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Andrew Jeavons

June 15, 2016

Sound research

How SONOS boosted its growth trajectory by leveraging a universal structure modeling

Catalogue: Congress 2016: #WOW

Authors: David Feick, Frank Buckler

June 15, 2016

Finding and communicating the story in the data

Most people now agree that storytelling is the key to communicating market research insight and that the target is to create impact. However, there is much less agreement and material about the problem of how to find the story in the data. Some...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Ray Poynter

June 15, 2016

From Big Data to big decisions

In a world of Big Data and an ever-widening variety of data types, technological tools and infrastructure, while not glamorous, are mission-critical to insights creation and building a data-driven business culture. Microsoft's Market Research team...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ilana Saarikko, Reed Cundiff

Company: Microsoft

June 15, 2016

Stay AGILE or?

Agile methodology is based on iterative and incremental development. The requirements and solutions evolve through collaboration between teams that are self-organising and cross-functional, involving all stakeholders. The agile market research...

Catalogue: Asia Pacific 2016: Get Connected!

Author: Pravin Shekar

June 15, 2016

The flip side of strategy

For 30 years, commercial storyteller Kate Hammer has walked a tightrope between the worlds of make believe & making belief. She's learned to aim for the simplicity on the far side of complexity. Kate will share the system she created to achieve this,...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Author: Kate Hammer

June 15, 2016

Ask the world

Imagine asking 20,000 Iranians about the future of their country - in 12 days; or people across Latin America about the Zika virus outbreak - within 24 hours of the WHO declaring it a global health emergency; or citizens in 51 countries about...

Catalogue: Latin America 2016: Research Renovation

Author: Eric Meerkamper

June 15, 2016