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Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
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Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12554


Videos

Audio Alchemy

Brands face numerous challenges to break through in today's growing and crowded audio streaming landscape. With this rise in audio consumption, it has become more difficult to produce ads that are captivating, memorable and improve demand. Each...

Catalogue: Congress 2024
Authors: Alyson Sprague, Morgan Evans, Aaron Reid, Cyrus H. McCandless
October 1, 2024
×

Citation

Sprague, Evans, Reid and McCandless (2024a, October 01). Audio Alchemy. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/audio-alchemy-12618


Videos

The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024
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Citation

Mundrey, R. (2024a, October 01). The Art of Simplicity is a Puzzle of Complexity. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/-12610


Videos

Closing the Empathy Gap with LOreal's Global Connect Programme

LOreal has a history of putting consumers at the heart of its operations. The company actively observes, listens, follows, engages and creates based on consumer insights. This approach is ingrained in its DNA, driving purpose, innovation and business...

Catalogue: Congress 2024
Authors: Sandrine Morel, Delphine Vantomme
October 1, 2024
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Citation

Morel and Vantomme (2024a, October 01). Closing the Empathy Gap with LOreal's Global Connect Programme. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/closing-the-empathy-gap-with-loreal-s-global-connect-programme-12621


Videos

Innovate or Stagnate

Within two months of launching, ChatGPT put generative AI (GenAI) technology into the hands of an estimated 100 million people, breaking records as one of the fastest-growing services in history (Porter, 2023). While the technology itself wasn?t new,...

Catalogue: Congress 2024
Authors: Sarah Wilders, Ross Dempsey, Harry Collings
October 1, 2024
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Citation

Wilders, Dempsey and Collings (2024a, October 01). Innovate or Stagnate. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/innovate-or-stagnate-12604


Videos

AI Power and Human Expertise

The Mars Wrigley human intelligence team is the face of agile innovation within their business, responsible for generating a pipeline of incremental snacking opportunity spaces, which they have built out to 2030. Zappi has been a partner to Mars...

Catalogue: Congress 2024
Authors: Nic Umana, Meghan Reinhardt, Donovan Kennedy
October 1, 2024
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Citation

Umana, Reinhardt and Kennedy (2024a, October 01). AI Power and Human Expertise. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/ai-power-and-human-expertise-12605


Videos
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Citation

Garcia and Williams (2024a, August 05). TikTok's Exploration into the Future of Intentional Discovery. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/tiktok-s-exploration-into-the-future-of-intentional-discovery-12464


Videos
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Citation

(2024a, July 25). The Science Behind the Creativity. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/the-science-behind-the-creativity


Videos
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Citation

Ghosh and Gold (2024a, July 25). PacMachine. ANA - ESOMAR. Retrieved July 10, 2025, from


https://ana.esomar.org/documents/pacmachine-12449