Resources Library by ANA

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home

Author: Holly Carter

Company: Forsta

April 16, 2020

Future-proof data quality using AI

This presentation details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection in East African markets. The supervised machine learning...

Catalogue: Fusion 2019

Author: Dharmendra Jain

Company: Kantar

November 10, 2019

Future-proof data quality using AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection...

Catalogue: Fusion 2019

Author: Dharmendra Jain

Company: Kantar

November 10, 2019

The world after CAWI. Are we at the threshold of a new era of research?

This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

The world after CAWI. Are we at the threshold of a new era of research?

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz

September 8, 2019

The privacy paradox- Update

Last year at Congress, HERE Technologies and BuzzBack presented a transformative look at consumer perceptions of data privacy and collection. This year, HERE Technologies and Buzzback, in partnership with ESOMAR and...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Andre Schuenemann, Finn Raben

Company: BuzzBack Market Research

September 8, 2019

ESOMAR/GRBN guideline for researchers and client involved in primary data collection

This new ESOMAR/GRBN Guideline is for researchers and clients engaged in primary research. It includes all quantitative and qualitative methods that involve direct interaction (such as to get consent) with the data subject, including passive data...

Catalogue: ESOMAR Codes And Guidelines

Authors: ESOMAR B.V., GRBN B.V.

September 7, 2019

The value of machine learning in privacy

Market research is embracing insightful new sources of data. Among them, behavioural data is one of the most promising. It has proved to have an edge over survey data by overcoming human memory limitations and lack of sincerity. The challenge,...

Catalogue: Webinars 2018

Authors: Carlos Ochoa, Marcello Frattini

December 13, 2018

Consumer data trends in action

Data is the cornerstone of our profession. Engaging people to share their data with us, whether opinion or observational data, is dependent on engaging with them in relevant ways. And relevancy requires us to understand their device, media, and...

Catalogue: Congress 2018

Author: Melanie Courtright

Company: Research Now SSI

September 23, 2018