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Research papers

Research in the wake of tragedy

This paper outlines the challenges of conducting qualitative research in the aftermath of a national tragedy. As the circumstances in which the research was conducted was traumatic for all involved, intense emotion work was required, especially in...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Dutta, Anjani Athukorala, Fiona Juriansz Munasinghe, Ramani Samarasundera
Companies: Kantar, Hemas Consumer Brands
November 2, 2020
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Citation

Dutta, Athukorala, Munasinghe and Samarasundera (2020a, November 02). Research in the wake of tragedy. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/research-in-the-wake-of-tragedy


Research papers

Marketing beyond instincts

In this paper, we will seek to outline:- The specific problem facing us in Japan;- Why it was important to adopt a new method to derive answers;- The results of our research and what new insights we garnered;- How we went about maximizing the impact...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Gigi Leung, Vanessa Oshima, Daphne Mavroudi-Chocholi
Companies: Johnson & Johnson, machineVantage
November 2, 2020
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Citation

Leung, Oshima and Mavroudi-Chocholi (2020a, November 02). Marketing beyond instincts. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/marketing-beyond-instincts


Videos

Brands Connect: Episode 2

Watch the latest episode of Brands Connect as Coca-Cola and United Healthcare discuss around the headline topic: Can we really predict the future? Should we?

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Martyn Crook
Companies: The Coca-Cola Company , United Healthcare
October 2, 2020
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Citation

Fafian and Crook (2020a, October 02). Brands Connect: Episode 2. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/brands-connect-episode-2


Videos

Customer-centricity post-pandemic

In the groundbreaking Insights 2020 initiative, Kantar led a consortium which included LinkedIn, Wharton, ESOMAR and many others, and laid the foundation for understanding the importance of customer-centricity and the role of insights organizations...

Catalogue: Insights Festival 2020
Author: J. Walker Smith
Company: Kantar
September 17, 2020
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Citation

Smith, J. (2020a, September 17). Customer-centricity post-pandemic. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/customer-centricity-post-pandemic


Videos

2020 Vision

Via our proprietary direct to kids & teens omnibus in the UK & US and our panel of Trendspotters Beano Brain we have tracking kids and families' experiences and behaviours since March during the COVID-19 crisis and global BLM protests.We will...

Catalogue: Insights Festival 2020
Authors: Helenor Gilmour, Pete Maginn
September 15, 2020
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Citation

Gilmour and Maginn (2020a, September 15). 2020 Vision. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/2020-vision


Videos

Brands Connect: Introduction

Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Joaquim Bretcha
Companies: The Coca-Cola Company , Netquest
September 14, 2020
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Citation

Fafian and Bretcha (2020a, September 14). Brands Connect: Introduction. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/brands-connect-introduction


Videos

Impactos de pandemia para os pesquisadores Brasileiros

Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.

Catalogue: Insights Festival 2020
Author: Cintia Corrales
September 14, 2020
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Citation

Corrales, C. (2020a, September 14). Impactos de pandemia para os pesquisadores Brasileiros. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/impactos-de-pandemia-para-os-pesquisadores-brasileiros


Webinars

From tears & fears, when do we get to cheers?

The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the...

Catalogue: Webinars 2020
Authors: Alina Serbanica, Roxana Baciu, Ioana Bobe, Denisa Apreutesei, Andrei Elvadeanu, Ioan Simu, Steliana Ifrim
July 1, 2020
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Citation

Serbanica et al. (2020a, July 01). From tears & fears, when do we get to cheers?. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/from-tears-fears-when-do-we-get-to-cheers-


Webinars

Turbo-charged change: Trends impacting market research

Many elements impact how market research is designed and conducted. These include evolving technological, social, scientific, economic, and cultural forces. In this webinar, Zoe will discuss the broader landscape changes that impact how we...

Catalogue: Webinars 2020
Author: Zoe Dowling
June 9, 2020
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Citation

Dowling, Z. (2020a, June 09). Turbo-charged change: Trends impacting market research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/turbo-charged-change-trends-impacting-market-research