Resources Library by ANA

Pro bono research for Light Of Life Trust

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and...

Catalogue: Insights Festival 2020

Authors: Indu Upadhyay, Sheela Iyer

Companies: IPSOS, Light of Life Trust

September 16, 2020

FMCG in China and India, 2007 to 2019; China pre and post COVID-19: What can we learn?

Hear from Europanel on the state of consumer behaviour in China and India for a better understanding of market movements and the implications.

Catalogue: ESOMAR TV: Asia Pacific at Home

Author: Richard Herbert

Company: Europanel

April 16, 2020

Towards an open-defecation-free, clean India

Diarrhoea is responsible for 300,000 childdeaths every year. Indiastill has a total of 6-7 Million undernourished children. Poorsanitation conditions played a big role in this.This case study is about:1. Research to transform sanitation...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: AV Surya, Saptarshi Guha

Companies: KANTAR TNS Malaysia, Kantar

September 8, 2019

Privacy essentials: An update for India's market research community

India is on the cusp of major changes as the country prepares to adopt its first comprehensive data protection and privacy legislation that will bring it closer in alignment to global regulatory developments that have already come into force in key...

Catalogue: Webinars 2019

Authors: Kim Smouter-Umans, Priya Lobo, Sumbul Fatima

August 8, 2019

Researching a joke, are you kidding me?

When can a brand benefit from laughter and is it possible to research a joke? Through a combination of consumer investigation and semiotic decoding, we were able to arrive at a framework that we believe will help brands navigate this complex space....

Catalogue: Asia Pacific 2019

Authors: Radhika Venkatarayan, Prasunika Priyadarshini

Company: Karvy Insights Limited

May 22, 2019

Internet Saathi: Building a digital India for all

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}A study by Kantar TNS (2017) found that female Internet users in India are prevented from accessing the Internet due to affordability, lack of knowledge, lack of device ownership, and a...

Catalogue: Asia Pacific 2019

Authors: Matthew Beal, Ashley Woods

Companies: Google, Kantar

May 22, 2019

Breaking the blue ocean barriers

With a pool of 250 million potential consumers to tap into, what are the barriers we need to break down and how do we do it? The fashion market in India is a $70 Bn industry as per the Fashion Forward 2020 report by BCG & Facebook. Online is an...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Ameya Saxena, Archana Pai, Priyanka Bhargav

November 11, 2018

Fast fashion delivered

Thus the proactive research was able to effectively utilise technology, passive techniques and leverage internal and secondary data available to deliver quality and on the go insights leading to improved engagement and increased revenue. There was...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Archana Pai, Priyanka Bhargav

November 11, 2018

Taking the bull by its horns

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?Through this paper, we share the journey of...

Catalogue: Congress 2018

Author: Ruchira Jain

September 23, 2018