Resources Library by ANA

Mystery shopping studies (Spanish)

The aim of the Mystery Shopping study is to assist professionals in improving customer service, offering information on the operations and the quality of the service provided. The Mystery Shopping studios can include from simple observations point of...

Catalogue: ESOMAR Codes And Guidelines

Author: ESOMAR B.V.

June 15, 2015

B2B decision-making: Does 'good' matter?

Having worked with one of our sister companies, the Good Relations Group, on developing a landmark piece of research in 2013, looking at the importance of companies 'being good' in the eyes of consumers, we started asking ourselves whether and to...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence

Author: Sinead Jefferies

June 15, 2014

Car clinics 3.0

For Toyota Motor Europe, the biggest challenge is capturing reliable consumers’ feedback in the beginning of the car development process before prototypes are build. As the first moments of exposure to a new car in the showroom are very...

Catalogue: Congress 2014: What Inspires?

Authors: Fatima El-Khatib, Ronny Pauwels, Wim Hamaekers

June 15, 2014

Impact of 3D objects in mobile market research

Mobile technology was harnessed in this study to place the respondent in a real shopping environment to make choices of placing new virtual 3D beverage products in a real life environment in real time. The decisions and choices the users made were...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Author: Navin Williams

November 6, 2012

Global research transition

This presentation illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers’ decision- making journey within the air care category. A quantitative...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Corrine Sandler, Jenna Alexandre

June 15, 2012

Creating value

This case study identifies issues for global marketers to consider in addressing emerging markets like Indonesia, particularly relevant for categories where, while most intend to acquire, few see the need to act immediately. Intel spotted an...

Catalogue: Asia Pacific 2012: Asia Kaleidoscope

Authors: Radhecka Roy, Sunita Venkataraman

Company: Ipsos MRBI

April 17, 2012

Global research transition

This paper illustrates emerging research methodologies and introduces a multi layered approach. SC Johnson required an innovative approach to understand consumers' decision making journey within the air care category. A quantitative study with...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Jenna Alexandre, Corrine Sandler

March 26, 2012

Insight into poverty

Crisis is a word increasingly repeated in every day discourse. This results in a growing number of people experiencing situations previously reserved for the low segment: a sense of uncertainty, of having limited influence on one's own fortunes, and...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!

Authors: Beata Gers, Katarzyna Gawlik

Company: KANTAR TNS Malaysia

March 26, 2012

Understanding the implicit in shopper behaviour

The Point of Sale (POS) is becoming an increasingly important touch point. In recent years there has been an increasing demand for methodologies which are capable of looking beyond what consumers are able to tell on the explicit level. This paper...

Catalogue: Insights 2011: A New World Order In Shopper Marketing

Authors: Michael Schiessl, Sven Diekmann

Company: eye square

March 1, 2011