Resources Library by ANA

A game changer in understanding toy purchasers

Conducting a research for the Toys Industry is a big challenge. We have conducted a 360o project (bi-weekly surveys combined with behavioural data), that focuses on the customer journey made by parents buying toys during the Christmas shopping...

Catalogue: Congress 2018

Authors: Marc Smaluhn, Raul Gordo

Company: Netquest

September 23, 2018

Growing your brand through connecting the dots

Insights and strategies for different channels and touch points are usually considered in isolation... But how do these different channels and touch points influence and convert an individual shopper in the same Path to Purchase?

Catalogue: ESOMAR Shopping Experience Seminar 2018

Author: Lindsay Cowan

June 6, 2018

Predicting shopper behavior to win at retail (Spanish)

Using virtual shopping environments to understand shopper behavior. Based on a new virtual simulation platform (GfK SIMSTORE) and innovative research methodologies we are able to understand the perception and intuition of shoppers, and therefore the...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Suyvan Ley

Company: GfK

May 14, 2018

Local shopping discovery in the age of mobile

Shopping Discovery at the local level - local businesses learn from their customers and other businesses around them to grow their business in the age of mobile. In a segmentation study conducted among consumers and small business across eight...

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Albrecht Kúfner, Greta Baisch

November 14, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Webinars 2017

Author: Alexander Wheatley

Company: Kantar

November 7, 2017

MyCourt - New paradigms in shopping centers

My court: a tangible transformation from B&M to a dynamic and living space.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alisson Ávila, Diogo Teixeira, Rafael Pelote, Tatiana Abreu Romão

November 7, 2017

How to work on Big Data and don't die trying (Spanish)

We will illustrate the challenges of big data and applied digital research to online shopping journeys, focusing on four frequent topics: the research approach, the analysis depth, the synthesis of contradictions within sources and the need of new...

Catalogue: Latin America 2017: #IN

Author: Valeria Bellani

Company: GfK

June 15, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN

Authors: Alexander Wheatley, Jon Puleston, Joaquim Bretcha

Companies: Netquest, Kantar

June 15, 2017

Is shopping cultured?

What goes through your mind when you make a shopping decision? What do you think about? How do you decide? How does this vary when you buy different things? How do different people think? This is the question that Lightspeed and Netquest explored and...

Catalogue: Latin America 2017: #IN

Authors: Joaquim Bretcha, Alexander Wheatley

Companies: Netquest, Kantar

June 15, 2017