Resources Library by ANA

Modeling insights with ESPN

Measuring the media effectiveness, by ESPN, for luxury brands in Latin America.

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Cynthia Rivera, Jelle Lock

May 14, 2018

Can chairs talk?

Using a combination of Image Mining and Text Analytics to decipher relative strength of fast growing Italian designer furniture brand vis-a-vis the competition and also to strategize its future brand positioning.

Catalogue: Congress 2017: Visionary

Authors: Preriit Souda, Chiara Davanzo Zamarian

Company: KANTAR TNS Malaysia

November 27, 2017

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre

June 15, 2015

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence

Author: Dave McCaughan

September 13, 2012

Revue Française du Marketing (Avril 2011)

Ces dernières années, une tendance très netteest apparue dans l'économie mondiale à se tournervers les opérations à l'échelon international. Pourcertaines compagnies, le souci de «devenir international» ou de «devenir...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

April 1, 2011

Quality insights to solve a luxury problem

Luxury brands rely on carefully planned and executed marketing activity to appeal to the emotions and cultivate an image of exclusivity, but as their customers increasingly spend time with digital media, they must wrestle with decisions about whether...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Beth Uyenco, Alex Charlton, Olivier Goulet

Companies: Microsoft, Wavemaker

June 1, 2008

Devising the shopping experience, rooted in retail innovation

This paper presents the sequential process followed to give birth to the retail formula, its strategy and its key elements, through the Filocolore case, a recent example of innovation in fashion retailing. The process includes market research and its...

Catalogue: Retail 2007

Author: Lluis Martinez-Ribes

February 19, 2007

Behaviour and attitudes of Chinese tourists

The China market has been acknowledged as one of the key emerging leisure markets in the world.This paper provides an overview of the China outbound travel market, and combines the findings from latest attitudinal studies on Chinese tourists.In...

Catalogue: Leisure 2006

Authors: Grace Wen Pan, Rene Bos

Company: Nielsen

October 8, 2006

Aspiration and value

The paper describes the birth of a new research methodology developed by Reperes with their client Moet Hennessy.It follows the development of an original research approach for measuring the equity of a brand and that helps marketers steer its future...

Catalogue: Congress 2006: Foresight

Authors: Catherine Genter, Anne Quénelle, Marie Juan-Lallier, François Abiven, Sandrine McClure

Company: Reperes

September 17, 2006