Resources Library by ANA

Research for public relations and communication strategy

This paper describes and illustrates the role of perceptual measurement in the development and implementation of healthcare reform by the Ministry of Health of Turkey. A multi-stage program that collects information from stakeholders such as health...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Hamza Zeytinoglu, Selim Oktar

September 1, 1997

Quality of service

This paper describes a computer system having quality of service data available the moment decision makers need it. To manage Quality of Service, France Telecom uses a customized system which provides decision makers with statistical information and...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place

Authors: Michel Jambu, Jean Schmitt

June 15, 1996

The agricultural market in Italy

The following report analyses some particularly important aspects of the Italian agricultural structure. The total market is very fragmented, consisting of a large number of very small farms that set against a few others of considerable importance,...

Catalogue: Seminar 1996: European Agri-Business Under Pressure

Author: Giovanni Monaco

February 1, 1996

Is there still a place for foreign radios in Romania?

The last five years were, for Romania, a period of severe changes. As other countries placed in Central and Eastern Europe, Romania passes a period of transition from a communist regime towards a democratic one. Keeping in mind this context, the...

Catalogue: Radio Research Symposium 1995

Authors: Mircea Kivu, Mara-Ileana Galat

Company: IMAS International GmbH

July 1, 1995

Economic conditions of Polish households 1987-1993

In our paper we focus on the economic situation of Polish families observed in the consecutive waves of the household budget data collected by the Central Statistical Office within the period of 1987 - 1993. The available data put various limits on...

Catalogue: CEE Conference 1995: Towards A Market Economy

Authors: Brunon Gorecki, Marian Wisniewski

April 1, 1995

Measures of association and correlation

One of the most important uses of statistical analysis is to investigate the associations or relationships between different variables. Understanding these relationships is of importance to an investigator for several reasons: It helps in the...

Catalogue: ESOMAR Teach-In Seminar 1995: All You Ever Wanted To Know About Sampling, Statistics And Questionnaires

Author: Paul Fatti

February 14, 1995

Market information systems for marketing managers

This paper is a presentation of an actual Market Information System established at the Marketing Institute at the Copenhagen Business School. It is a user oriented system, aiming at helping the Market Manager to fully use the information value of...

Catalogue: Seminar 1995: Information Technology- How Can Research Keep Up With The Peace Of Change

Authors: Sven Heede, Michael Pettersson, Knud Bab

January 1, 1995

The function of the juice industry in the citrus sector in Spain and the supply of raw material

Over the past twenty years there appears in Europe an increase in the demand of by-products and a blockage of the fresh consumer market, decisively contributing to the existence of excess supply in some varieties, when there is overproduction in a...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Baltasar Cases, M. Dolores de Miguel

June 15, 1994

Structural change in agriculture due to demographic processes

Whether one fears future farm closings due to a lack of successors or expressly advocates agricultural structural changes, the manner in which these changes can be expected to take place is of interest to agricultural policy. For this reason, a...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Ferdinand Fasterding

June 15, 1994