Resources Library by ANA

Translating the language of consumers into global fundraising efforts

This paper describes UNICEF's adoption of a global, cross-category trends framework, and the organization's on-going usage of trends in idea generation. It reviews how and why UNICEF identified a need to track consumer trends, as well as highlights...

Catalogue: Congress 2011: Impact

Authors: Nick Chiarelli, Sotta Long

September 18, 2011

License to peek?

Privacy and data protection are assessed from a historical perspective through to the present in this paper. The authors address observable trends, developments and novel platforms that starkly present the opportunities and challenges we encounter in...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: George Pappachen, Richard Coombe

Company: KANTAR TNS Malaysia

September 15, 2010

Looking for the fire not the smoke

Maybe the biggest 'buzz' in marketing currently is buzz itself. While advances in social media have made it the hot topic, why do some marketing ideas ignite and spread whilst others fizzle out? Contagious ideas stand out because they produce a...

Catalogue: Congress 2010: The Changing Face Of Market Research

Author: David Penn

Company: Conquest

September 15, 2010

The evolved consumer

The global economic crisis has resulted in some predictable consumer behaviour changes. Even prior to the economic slowdown we were sensing shifts in consumer attitude towards the conspicuous consumption which had dominated the previous decade....

Catalogue: Latin America 2010: The Innovation Journey

Author: Karina Besprosvan

Company: integral, OmnicomMediaGroup

May 21, 2010

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: David Oyarzun, Karina Besprosvan

October 29, 2009

Sustainability, higher margin opportunities & economic crises

The recent economic downturn resulted in the rapid deterioration of the appeal of 'classic' luxury propositions and an equally rapid rise in the demand of a new, ethically-driven aspiration, namely the sustainable notion of premium. This presentation...

Catalogue: Congress 2009: Leading The Way

Authors: Howard R. Moskowitz, Alex Gofman, Marco Bevolo

Company: Philips International

September 22, 2009

Reality YOUTH research

The Middle East is one of the youngest regions in the world with about two thirds of the population under 25 years of age. Technology has brought winds of change to the Arab World and some would even say that in the preceding five years the Arab...

Catalogue: Consumer Insights 2009: The Pragmatic Approach

Authors: Tammy Jalboukh, Ambrish Chaudhry

Company: KANTAR TNS Malaysia

February 11, 2009

Research World (April 2007)

Most modern businesses have established processes in which a range of disciplines, such as ergonomics, design, business management and market research, collaborate in a structured fashion. The specification of requirements, which forms the basis of...

Catalogue: Research World 2007

Author: ESOMAR B.V.

April 1, 2007

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006

Author: Jean Christophe Salles

Company: GfK

October 8, 2006